Entertainment: Becoming famous overnight starts with not being a bootlicker

Chapter 469

In another world.

A screenwriter named Ning who stepped on a sewing machine behind bars once made a thought-provoking statement in public:

"When I praise a domestic film, you don't have to believe it, because it is probably human feelings."

"When I praise a movie, you can believe half of it, because it may just be not bad."

His words are very pointed.

It directly points to the common phenomenon of "unanimous praise" in the film review circle.

The remarks of well-known bloggers and film critics have always been regarded as the "weather vane" of watching movies.

However, he pointed out mercilessly that these seemingly authoritative film reviews are often just the product of human feelings.

Even if a movie is praised to the sky, it may not be worth watching.

Many times, these words of praise are just to make the movie look not so bad, rather than being truly excellent.

The most thought-provoking thing is the screenwriter's remarks about "persuading you to pay for tickets to enter the theater":

"When I persuade you to pay for tickets to enter the theater, you can try to believe it, because 'not directly cheating the box office' is my last bottom line..."

This sentence not only reveals the other party's helplessness about the current situation of the film critics, but also expresses his most basic respect for the audience.

In his opinion, even if the film critics are full of hypocrisy and deception, he still sticks to the bottom line of not directly cheating the box office.

At that time, his remarks quickly caused discussion on the Internet.

Netizens said: Although these words are harsh, they tell the truth about the film critics.

Very realistic and objective!

The truth!

The film reviews posted by some well-known bloggers may not be equivalent to the real viewing experience.

The reasons behind this are often related to "red envelopes" and "favors".

You must learn to "avoid thunder" by yourself.

According to a producer who wishes to remain anonymous, major films will invite well-known film critics in the industry to watch the film before it is released.

In order to get good reviews, the film company will even directly give "red envelopes" to film critics, and the amount is generally between 500 and 1,000 yuan.

The producer also said: "The amount of red envelopes depends mainly on the publicity expenses of the film company. If the expenses are tight, they can only give less or no red envelopes."

This phenomenon not only exists among film critics who have received red envelopes.

Even film critics who have not received red envelopes often need to take care of "human relations" to mix in the circle.

Because they don't want to narrow their own path.

If you want to eat this bowl of rice, everyone will lift the sedan chair, and human relations are more important than heaven.

Therefore, their film reviews are often affected by various factors and it is difficult to remain objective and fair.

In addition, a senior film critic named "Ma Sheng Shuo" has also commented on this phenomenon.

He said that the current means adopted by film companies are generally to invite works in a directional manner, and then promote them on the Internet.

Sometimes, due to face, he will also write some "propositional essays", but if the movie is too bad, he will decline.

"I am already telling my friend that I won't comment."

Ma Sheng said that only by solving the economic problem can we ensure that film critics "don't bow down for money".

Under the current situation, there are no real film critics in China.

Because under the trend of factors such as "personal relationships", "face" and "money", it is impossible to be truly objective.

This situation also exists in this world.

In fact, major film and television companies also have their own unspeakable difficulties.

"If I don't pay them, I'm afraid they will write too negatively, but if I pay them, I feel very distressed."

And the price tags of film critics with different influences are also different.

"For more famous film critics, the remuneration for a film review may reach 2,000 to 4,000 yuan; while the remuneration for an ordinary film critic may only be 200 to 400 yuan." A film critic revealed himself.

Like Fang Mengxue, he has a great influence on the Internet, and the red envelopes given to him by the film producers are generally the highest level.

At the premiere of "Swords and Swords", he received a red envelope of 4,000 yuan.

The producers of "Swords and Swords" are indeed "rich"!

300 million yuan has been invested, is it still short of this little money?

High investment, high return.

The producers are not stupid, how can they hit a box office of more than 900 million without some "ruthless" efforts?

In fact, after working in this industry for a long time, Fang Mengxue has a close relationship with major film and television companies.

And it is normal for film and television companies and film critics to have interpersonal relationships.

Like Fang Mengxue, he does not receive money every time.

"You don't have to give money, everyone just makes friends, eats and chats."

But he admitted that if it is a movie viewing invited by the film producers, or an online viewing group, etc.

He basically writes about the advantages of the film and avoids some shortcomings, so as toGuide the audience.

In fact, there are some "sexy operations" in this industry.

Some distribution companies may find a few people to write good and a few people to write bad, so that people can see it more realistically.

Just like when you buy something online, would you dare to buy it if all the reviews are good?

And wouldn't it be more realistic if there are one or two bad reviews in an average of ten reviews?

Human nature is being controlled!

Of course, Fang Mengxue also has his own bottom line.

You can say that he is "making money", he does not deny this, after all, he has to support his family.

There are also royalties for writing articles, so is it too much for him to charge a little money for writing a movie review?

However, money can not solve all problems.

For example, he never accepts being hired to attack a certain released film or being hired to speak well of a certain "bad film".

"Eating this bowl of rice, even if it tastes bad, you can't ruin your rice bowl, right? If you write a bad movie well, who will believe what you write next time? Word of mouth is still very important."

Only when encountering some ambiguous films with both good and bad.

Fang Mengxue will weigh which film and television company he has a better relationship with, and say something good for it to earn some publicity.

Almost all well-known film critics do this.

"Watch it first and then say it" is their common bottom line.

"First of all, you have to watch the film. It is impossible not to watch it at all, or to make up nonsense after watching a few trailers. If the quality of the film is very bad and I really can't praise it, then I won't make money even if I have money." This is Fang Mengxue's attitude.

Fang Mengxue went into the study as soon as he got home.

He was thinking about how to write a review of "Sword Record".

If you ask him: "Is "Swords and Swords" good?"

Then his answer would probably be: "It's OK... I guess!"

It's not like "the greater the expectation, the greater the disappointment". It's definitely not a bad movie.

But if you say that after watching this movie, he felt it was super good and even wanted to watch it again, it doesn't seem to be the case.

How should I put it, a typical Chen-style movie.

The performances of the main actors were just average.

The special effects were cool and the fighting was pretty good.

Other than that, there was nothing else.

The only thing that impressed me the most was Sun Yunhao's sentence "You have to pay extra".

In addition, Sun Yunhao's performance in the film, although there is not much plot, is definitely a highlight.

Fang Mengxue also didn't like the ending of the film very much.

There was no fighting drama between the protagonist and the antagonist that he expected, but it felt like a bad ending.

In addition, the theme song "Swords and Swords Like Dreams" fits this film very well.

It is said that "bad movies have always produced divine songs", although "Swords and Swords" is not a bad movie.

But Fang Mengxue personally still thinks that this song is a bit cheap to use in "Swords and Swords".

The film doesn't deserve this song!

Using this song as the theme song of "Swords and Swords" completely adds luster to the film.

Chen Guangying picked up a big leak!

Fang Mengxue thought more and more, it is clear that the protagonist of "Swords and Swords" is not Sun Yunhao, but Sun Yunhao has become a highlight that cannot be ignored.

This is really a bit outrageous.

"Hao content" is rapidly exceeding the standard...

The next day, many entertainment media released the news that the movie "Swords and Swords" premiered in Beijing.

The topic [Swords and Swords premiered in Beijing] directly landed on Weibo hot search.

In a short time.

Traditional media, entertainment accounts, film critics and even the audience who watched the premiere, all expressed their comments on the movie.

A senior reporter wrote in a report: "The premiere of "Sword and Sword" is amazing. Its wonderful plot and excellent production level give us new hope for domestic martial arts movies. Especially the performance of new actor Sun Yunhao is eye-catching."

Entertainment accounts attract the attention of netizens in a more lively way.

"Wow! The premiere of "Sword and Sword" is so shocking! Sun Yunhao, a top newcomer, performed so well in the film. Everyone must go and see it!"

Although the exaggerated words of entertainment accounts are suspected of attracting attention, they have indeed aroused the curiosity of netizens.

A famous film critic wrote in his blog: "Sword and Sword is a sincere work. Director Chen Guangying presents us with a wonderful martial arts world with his unique perspective. As a newcomer, Sun Yunhao's performance in the film is remarkable. His acting skills are not bad. I think it is enough to beat the so-called traffic stars on the market, and even some professional actors can't compare with him."

The audience who watched the premiere also shared their feelings on social media.

"Swords and Swords is so good! Sun Yunhao's performance is so wonderful, it completely exceeded my expectations."

"I didn't expect Sun Yunhao, a newcomer, to have such an outstanding performance. He made the characterThe performance is very vivid and impressive. "

"Dear friends, remember to go to the cinema the day after tomorrow. Believe me, this movie is definitely worth watching. Remember to give Sun Yunhao a call, he is really great!"

Although everyone has different entry points, they all agree that this is a movie worth watching.

Strangely, almost everyone mentioned Sun Yunhao.

It's not just because Sun Yunhao is the current top streamer, and the blog post can increase some traffic and heat by bringing him.

It's also because Sun Yunhao, as a newcomer, is really amazing in the film.

However, due to the confidentiality of the film, they did not reveal too many details.

This also makes the audience more curious about Sun Yunhao's performance.

In this era of information explosion In this era, film critics, media people, and audiences have been praising upcoming films. The audiences are no longer surprised and naturally will not take their opinions as the standard.

Whether a film is good or not, only after watching it yourself or officially released, and combining the online reviews, can we get an objective evaluation.

So let's not talk about how "Sword Record" is.

But Sun Yunhao's acting skills have been used by some people to make a fuss again.

"My goodness, how many press releases did Sun Yunhao's team buy? It's just a supporting role. Is it necessary to market it so much?"

Netizens are talking about it.

A netizen posted on the forum: "I think it's Sun Yunhao's team who is hyping it up. Otherwise, how could everyone praise him? This is too fake!"

This post quickly resonated with other netizens, and everyone left messages expressing doubts.

"Maybe the film producers deliberately hyped it up for the box office. In the current entertainment industry, everything can be fake."

"Sun Yunhao is a traffic star. How good can his acting be? The praise must have been bought with money."

"They didn't promote the content of the film, nor the acting of the main creators, but instead promoted a supporting role. How bad was "Swordsman" that they had to resort to this trick? Is this a disguised marketing?"

"I believe Sun Yunhao is a genius in the music industry, but I don't believe he can be a genius in the entertainment industry. If a newcomer can really beat an actor, then the so-called actors are really living a dog's life."