After buying Marvel, I became the king of Hollywood

Page 196

After the movie is released, it will gradually fade away.

What Kevin is planning is to release a sequel to Harry Potter at the frequency of one movie every two years.

In the middle, Harry Potter’s world view is expanded through various elements such as TV series and animation.

For this reason, Kevin also talked to Rowling to expand the concept of magic.

Magic means miracle.

Coupled with the concept of Marvel's multiverse, it is necessary to create a magical multiverse for magic testing.

Harry Potter is the protagonist of the first generation.

In the follow-up, the concept of the savior and the devil can continue forever.

For example, every hundred years, there will be a struggle between the savior and the devil.

Anyway, Kevin gave Rowling a lot of opinions. As for which one she absorbed, it was up to her. On this point, Kevin was communicating with Dawson.

Speaking of this, Kevin was a little surprised that Rowling and Dawson were actually dating, and they were still girls chasing boys.

In order to marry her, Dawson also divorced, but with Dawson's net worth, after the divorce, his ex-wife will not have a hard time.

Kevin is too lazy to deal with these emotional things. Anyway, they are married, which is a great thing for Kevin.

This allows Kevin to better grasp the future of Harry Potter's IP.

In short, the end of the future Harry Potter is absolutely not allowed by Kevin.

No way, from the perspective of theme parks, Harry Potter has more advantages than Marvel. After all, to create Harry Potter, only one Hogwarts is needed.

Others plus some wonders, and some regular amusement park projects will do.

But in the case of Marvel, it’s not easy for Kevin to build a Stark Tower, because that doesn’t attract the audience.

Of course, Kevin will continue to expand the current Hogwarts theme park in the future, adding a series of unique characters and characteristics of IP such as Marvel, MGM Cat and Mouse, etc. to it.

Dawson went on to explain:

"The current pre-sale volume is still increasing rapidly. It is estimated that 30 copies can be sold before the movie is released."

Kevin interrupted him and said directly:

"The upper limit is 20."

"This?"

Dawson was a little puzzled.

"30, or even more, making money is certainly making money, but this far exceeds the reception capacity of Hogwarts."

"If you really receive 30 visitors, Hogwarts will be ruined."

Don't think that the quality of Americans is high. It's been a year and a month.

The damage done by the Americans to the scenic spot is equally severe.

30 tourists walked in the Hogwarts theme park, and the restoration work afterwards was enough for them to work.

The 20 tourists will be distributed over a period of one month, so that the theme park can be protected to the greatest extent, and at the same time, it will not overly consume the tourists' sense of expectation for the Hogwarts theme park.

"Yes."

Dawson, who understood, responded immediately, and then continued to report the sales of the surrounding area.

"Harry Potter's magic robe of the same style has sold [-] pieces, the magic wands that have appeared in various films have sold [-] pieces, and other scattered ones add up to [-] pieces. Thirty-three thousand three hundred..."

This sales volume was not what Kevin expected.

He knew very early on that Harry Potter's ability to make money off the field was more powerful than on the field.

Moreover, many families actually don’t just buy one. When buying around, they often buy several at a time, so there are actually not as many as imagined.

Of course, this is Kevin getting cheap and being good.

The sales volume of this peripheral is something to be proud of in any other film company.

After listening to the report of these data, Kevin said seriously:

"Okay, then you arrange for the opening of the Hogwarts theme park, and don't forget to invite the little actors of Harry Potter to the hot spot."

The Harry Potter trio is now as famous and well-known as some second- and third-tier stars, and even close to first-tier stars.

Of course, the treatment of child stars is not as good as that of normal stars. Fame and treatment are actually two different things.

The treatment of celebrities is linked to their influence. To put it simply, it is endorsement.

A star can drive and shape a brand by virtue of his own influence. Based on his influence, he has this kind of treatment.

Of course, this is the answer of this era. In the era of traffic, stars have become another way of playing.

At that time, it was relying on the operation of the capital behind it, rather than talking about each work.

"Okay, I'll make arrangements right away."

After Dawson reported his work, he continued to work.

On the other hand, Kevin began to think about the speed and passion.

Calculating the time, he has actually been resting for half a year. Such a long rest has made him a little unaccustomed to it.

This is the first time he has rested for such a long time.

However, after all, it is his accumulation, which has reached this point.

He doesn't need to work as hard as he just became famous, as long as he follows his plan and walks step by step, he is already on the road to success.

···

"Harry Potter, a fairy tale for adults of all ages."

"Everyone knows that while I am a film critic, I am also a loyal fan of director Steve Kevin. I have always judged the films directed by Steve Kevin from a very objective perspective."

"When I saw so many unintelligent reviews of Harry Potter and the Philosopher's Stone movie in the newspaper, my heart told me that I should stand up and say something."

"First of all, the most serious criticism of Harry Potter by these people is that this story is too fairy tale, and it is not filmed for adults at all."

"I have a different opinion on that."

"The so-called fairy tales are stories that everyone should dream about in their childhood."

"Who didn't dream of soaring in the sky, flying freely like Peter Pan when he was a child, or making friends with a mermaid?"

"These people, in the first place, directly exclude adults from the audience of this film."

"Rebuke Steve Kevin for making this movie for children. Here, I just want to say that as a film critic and an ordinary audience, I like to watch it, and I love to watch it. .”

Chapter 288 Reversal of Public Opinion

"I have a dream, and my dream is not something you sunspot film critics can erase."

"..."

The familiar tone makes many people who like to read film reviews recognize it at a glance. This is the work of the well-known film critic Vic, who is a loyal supporter of the famous Steve Kevin.

Although Vic has long been notorious in the circle of film critics, in the eyes of the audience, he is still a very important film critic.

His film review was instantly recognized by many people, and in a short while, the sales volume of the newspaper he worked in increased by several thousand copies.

Of course, this is actually just the Harry Potter situation, feedback in the newspapers.

The specific situation, in fact, is that Harry Potter set off a wave of magic, which made countless people take the initiative to pay attention to the movie Harry Potter and the Sorcerer's Stone.

Thanks to the feedback from the countless promotions that Kevin has operated before, the Harry Potter movie has actually become a familiar story and character, from the actors to the plot.

This feeling, in the best understandable words, is the same as when Journey to the West was first shown on TV.

It's just that the IP of Journey to the West is more widely spread and well-known than Harry Potter.

Viewers have been anticipating it from the very beginning.

But at the beginning, all kinds of bad reviews influenced their thinking.

In this era when the Internet was not popularized, most people were influenced by the media, and the public opinion had unanimously criticized Harry Potter, which made them start to have bad thoughts about Harry Potter.

And the role of these film critics trained by Kevin is to prevent these reviews from forming a one-sided situation, so that the audience will not listen to one side, but walk into the movie theater by themselves to identify the good or bad of the movie.

At the same time as these public opinion battles, countless families, under the strong demands of their children, walked into the cinema one after another and watched the movie Harry Potter and the Sorcerer's Stone.

I have to say that the theme of this movie also took advantage of it. The theme of the live-action fantasy movie is friendship. This is at the time of Christmas, plus the movie theaters are scheduled.

It is simply the only choice for countless viewers.

At the same time, the war of public opinion is not all a bad thing, it will attract some audiences who are not willing to go to the cinema.

Under such a situation.

The box office was also released the next day.

The major media began to report on Harry Potter's box office news one after another, and the negative comments began to decrease significantly.

In the United States, the box office of movies is high. At the same time, as long as it is not the kind of movie that tricks the audience into the movie theater, the word-of-mouth is still normal. In fact, the tolerance of the public is still very high.

To put it bluntly, the high box office means that it must have merits, and the eyes of the public are still bright at certain times.

At the same time, movies that rely on marketing to trick audiences into movie theaters often suffer backlash.

Among them is a documentary-style film called The Blair Witch, which has earned more than 1 million US dollars at the box office relying on marketing.

As a counterattack, the two directors of the film have cut off their careers as directors in Hollywood.

But he didn't make much money, most of it was made by the film company.

The fact should be the same. Relying on marketing to obtain high box office is actually the ability of the film company, and the director still has to speak from the quality of the film itself.

[Another box office hit directed by Steve Kevin, I still remember the Harry Potter novel, which was a best seller more than a year ago. When it appeared in the novel market, it shocked American publishing The market also shocked the audience. In just a few months, millions of books were sold...]

This is typical of the Dawn Company's navy, trying to awaken the audience's memory of Harry Potter by reviewing Harry Potter's road to fame.

After more than a year and tens of millions of dollars in marketing expenses, Kevin successfully turned Harry Potter into a major classic IP in the United States.

At the same time, Kevin did not stop marketing Harry Potter.

A big IP that can always exist in people's memory also needs to be maintained. From time to time, spread stories about Harry Potter on various media, selling points and so on.

Let this IP always exist in the eyes of the masses, this is what the marketing department of Chenxi Film Company has to do.

With the existence of a good IP, no amount of effort is worth it.

Of course, other film companies cannot be as confident as Steve Kevin.

Therefore, they often dare not invest so much in a certain IP.

Only Steve Kevin, who knew Harry Potter's future achievements in advance, dared to do this, regardless of the cost of investment, in exchange for such a return.

[A top commercial blockbuster director, but he is not a good director, Steve Kevin in my eyes...]

This is to belittle Steve Kevin, and to exalt directors who specialize in niche art films, film critics who get black traffic, and the media.

For these things, Kevin has long been used to it. It seems that when he was writing novels in his previous life, readers encouraged and slammed, and he didn’t like to delete comments, so he pretended not to see it. .

Of course, there are also psychologically vulnerable authors who complain to Kevin and swear at readers...

·····

In the company, watching the reversal of public opinion, Kevin's mood did not fluctuate at all.

A typical commercial film like Harry Potter is actually relatively easy to replicate, and its success is predictable.

It is more difficult and risky, but it is Kevin's adaptation of The Matrix. In Kevin's hands, The Matrix does not have so many allusions and metaphors, but is relatively straightforward.

In that case, Kevin didn't know whether he could get good grades.

"Kevin, today's data is also out."

Dawson sent the goal to Kevin, turned and left, and he was busy negotiating with the theater for the second phase.

As mentioned earlier, the box office share of a movie will gradually decrease as it is released, but if the movie really sells well, the film company of the producer is also qualified to negotiate with the theater.

Harry Potter, this is obviously a big-selling data, he can use this data to get theaters to give up more share ratios, or to give some free support.

For example, at the box office of the movie theater, put up the promotional posters of Harry Potter, or maintain the interests of high-ranking films and so on.

Chapter 289 Fast and Furious Built-in Merchants