After buying Marvel, I became the king of Hollywood

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Under such circumstances, the whole people started a carnival.

You must know that these families were all carefully selected by Chenxi Film Company, and they were not wealthy families.

It can be said that they are all poor families.

As for the reason for this choice, the first is that these actors can play regular roles in the follow-up Harry Potter sequels.

Don't underestimate this.

You know, if the family is rich, the contract alone is enough for them to have a headache. After all, acting in these movies for a long time will inevitably have a huge impact on their studies.

It takes a lot of time to pull with the families of these children.

Poor families, especially non-American families, can avoid a lot of trouble.

Yes, among these young actors, those from American families have been excluded in advance.

The reason is simple, the existence of the Children's Defense Society.

With the existence of these associations, crews that hire American children to work often create a lot of trouble out of thin air. In order to avoid these troubles, the best result is not to use Americans.

However, in order to let the masses have a sense of participation, it is naturally impossible to say this kind of thing clearly.

Under Dawson's hint, HBO gave more shots of the young actors named by Dawson, making them more cute in the shots.

Under this series of operations, in addition to gaining the attention of the United States, it also smoothly made the public think that the three actors that Dawson had selected early were chosen by the public.

For that matter, Harry Potter, filming hasn't started yet.

It has already attracted all the attention and gained countless attention.

Just think about it, once Harry Potter is released, how high the box office will be in the early stage.

This series of operations did not cost a lot of money, but it achieved a publicity effect that can only be achieved by hundreds of millions of dollars.

Other film companies were dumbfounded by this series of operations by Chenxi Films.

Can movies do this?

Start with a novel, publicize, build momentum, and spend money to create a bestseller.

In fact, everyone treats this as a joke.

Although the sales volume of Harry Potter is a bestseller, the money is not earned at all, and all of it is invested in marketing.

Chapter 235 Publicity before the release

As a result, Dawn Films announced the establishment of a Harry Potter crew.

to casting activities, and the operation is known all over the world.

Then, the entire American people participated in the selection of Harry Potter actors, and this series of operations dazzled them.

The actors chosen by the public themselves, once the movie is released, whether the public will watch it is a question without any suspense.

The public will definitely see it.

This series of classic marketing cases has directly created a world-renowned big IP.

In the end, as long as the box office of the Harry Potter movies is not bad and the word-of-mouth is okay, a series of movies that can make a lot of money will just appear.

Countless film companies are studying this case, thinking about how to replicate this miracle.

But after thinking about it, all the film companies gave up.

The core of this series of operations is a great director like Steve Kevin.

With the name of Steve Kevin, it was possible to attract the participation of so many people, and at the same time, it was able to guarantee the quality of Harry Potter.

Without these two points, even if you want to copy, you have to take great risks, and the probability of losing money is also very high.

In the end, other film companies can only hide their envy in their hearts. Only Chenxi Films can do this kind of operation.

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The selection of Harry Potter, the overall process, took two months.

And along with the selection, a hit TV show was created.

There are many young actors who have become well-known star actors with TV shows, and have been recruited by other TV series and movies.

Until Kevin came out from Industrial Light and Magic.

Only then did I learn everything.

In the Dawn movie.

"Dawson, well done!"

Kevin praised.

Kevin just briefly mentioned Harry Potter's marketing activities, and the subsequent series of operations were all thought up by Dawson and HBO.

It has to be said that with the growth of knowledge over the years, Dawson's skills have also improved a lot.

Hearing Kevin's praise, Dawson touched the back of his head and smiled embarrassedly.

This is the first time he has received Kevin's praise, and I have to say, this feeling is really good.

After laughing, Dawson straightened his face, looked at Kevin and said:

"Little actor, I have already honed my acting skills according to your request. These three are relatively spiritual. I think it should take a while."

"Well, don't worry about it at all, Dawson, the special effects production for Spider-Man has been completed, and you can go to the theater to discuss the specific schedule."

"In terms of time, within half a month to a month, you can negotiate with the theaters in detail, and when it will be released, we can get the most movies."

"This time, I want more than 70% of the film schedule."

Dawson's heart tightened. Kevin's words instantly filled him with pressure.

This is tantamount to killing all other movies in the same period.

However, in terms of the popularity of Steve Kevin's past films, this number of films is absolutely outrageous.

The pressure of negotiation is not that great.

Dawson took a deep breath, and then said firmly:

"Okay, Kevin, leave this to me."

Kevin nodded, looking out the window, his mind full of thoughts.

Spider-Man is the starting point for his career to reach the pinnacle of Hollywood.

Whether the brand-new Marvel universe can continue the glory of the original history depends on success or failure. If it fails, although it is not completely without chance, it wants to push Marvel to its original height.

There will be many, many more troubles.

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Although Kevin didn't say it directly, Dawson also felt the importance of Spider-Man from Kevin's tone.

Therefore, when Kevin finished his work and went to work on editing.

Dawson is walking around the major theaters in the United States, lobbying them to give Spider-Man more screenings.

If you change to an ordinary schedule, 70% of the film schedule may sound like a lot, but the real upper limit of the box office is not high. It doesn’t matter if you sell Steve Kevin’s personal favor. up.

But the summer file is different, and the benefits involved are too great.

The film companies of all parties are communicating with the theaters, trying to get the biggest piece of the cake. For this reason, Dawson used various means, either bribery, or relying on favors, and finally under the hands of some theaters, he deducted 70% of the film schedule has come down.

This period of work can be said to be the most difficult period since he became the president of Chenxi Films.

However, after a week, he finally scored the goal.

Successfully set the schedule on July 25th.

That is, at ten o'clock in the morning on Friday, the premiere began.

This is a Hollywood blockbuster, and the time is usually chosen to facilitate follow-up statistics of the box office of the first weekend.

For any movie, the first three days are the time when the box office is the highest.

As little as 70.00 to [-]%, as many as [-]%.

Because after this time, the word-of-mouth of the film will spread rapidly. If the word-of-mouth is good, the follow-up decline may not be large. After a whole month of release cycle, the word-of-mouth is so good that it will be postponed.

But if the word of mouth is not good, the box office will explode three days later.

Among them, Friday night, Saturday, and Sunday are usually the three days with the highest box office.

After telling Kevin the news.

Dawson immediately got busy promoting the film.

Prior to this, there were also promotions for Spider-Man, but the density was not high.

The purpose is to let the audience know that there is such a movie that will be released soon, so as to maintain the popularity of the movie.

Some time before the release, the focus of publicity has changed, and what needs to be done now is to attract audiences from outside the cinema to the cinema.

This point, after going through so long, Chenxi Movie is no longer the empty shell it was at the beginning.

Among the employees, in addition to those dug from other companies, there are also many talents who have grown up on their own. They no longer need to be in a hurry to ask for help when doing these promotions.

With the company's full efforts, from buying banner advertisements in the business districts of major cities, to bombarding them with water armies on the Internet, TV advertisements, and promotional videos.

Soon, the news that Spider-Man was about to be released was forcibly poured into everyone's minds.

Especially the promotional film, Spider-Man, Swinging in New York City, has attracted the attention of countless young people.

Under the influence of these advertisements, Spider-Man's audience, young users under the age of 16 to 30, have raised the idea of ​​going to the cinema to watch Spider-Man.

Commercial special effects blockbuster, Steve Kevin's new work.

These two elements are temptations that young people cannot resist, and everyone can imagine that this is bound to be an audio-visual feast.

in such propaganda.

Time flies, and it is July 25th.

Chapter 236 Spider-Man Official Screening

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Los Angeles Studios.

This is the location Dawson had chosen for the premiere.

Countless fans of Steve Kevin gathered here, and the atmosphere was extremely joyous.

Everyone is a fan of Steve Kevin, and they have a common topic. You can chat with anyone for a long time, just two or three hours before the premiere.

There are already many pairs of men and women who see each other right and have a good chat. They meet up after watching the movie to exchange ideas.

This is American freedom.

Of course, this kind of behavior can also be called profligacy, but Americans and Chinese have different concepts, so I won’t comment on this.

Kevin got stuck and arrived at the premiere half an hour earlier.

As soon as they got off the car, countless spectators shouted and flocked to the scene, just like those Uranus superstars came to the scene.

Among Hollywood directors, he is the only one who can have this kind of fan base.

Good looks, plus focus on commercial blockbusters.

The unique action style has given Kevin a lot of fans.

Ten security guards and two bodyguards formed a human wall to block these people three meters away from Kevin. At the same time, the bodyguards kept an eye on the surroundings to prevent anyone from suddenly drawing their guns.

In such a crowded place, it is the most dangerous time.

"Kevin, sign me up."

There were fans waving DVDs, hoping Kevin would sign them.

Kevin was going to go in directly, thought for a while, stopped, and said to the fans who wanted him to sign:

"After the premiere, anyone who needs an autograph can come to me for an autograph if they bring the DVD of the movie I directed."

After all, Kevin turned around and left the scene under the protection of the security guard.